Founder, performance marketing studio
A growth practice scaling e-commerce and lead generation brands through disciplined paid media, honest attribution and relentless conversion optimisation. Spend in, predictable revenue out.
- 3.1x
- Avg blended ROAS
- $50M+
- Ad spend managed
The challenge
Most brands buying paid media cannot tell which half of their spend works. Attribution gets massaged, creative decisions run on opinion, and agencies are rewarded for activity rather than outcomes. Growth stalls not from lack of spend but from lack of instrumentation.
The approach
Built a practice on one rule: the numbers must survive scrutiny. Meta and Google buying run against attribution that tells the truth, landing pages and funnels rebuilt for conversion before budgets scale, and creative treated as a testing discipline rather than a taste exercise. Every account operates like a race car: measured, tuned, then pushed.
The outcome
A studio managing eight figures of cumulative ad spend at a blended return that holds up in the client's bank account, not just the platform dashboard. Brands stay because the reporting is the same number their CFO sees.
Disciplines
- Paid media
- Attribution
- CRO
- Funnel architecture
- Creative testing