I build software, scale brands through performance marketing, and mentor founders. Same discipline as the racetrack: precise, fast, calm under pressure.
The track teaches a simple law. Prepare obsessively, then commit without flinching.
I am an Australian entrepreneur and solo product builder. I ship software end to end, scale brands through performance marketing, and advise founders on the decisions that actually move revenue.
Motorsport is not a footnote. It is where the operating system was written. A race is a data problem solved at speed: read the inputs, hold your line, brake later than feels comfortable, and trust the preparation. Business rewards the same temperament.
The throughline is leverage. Structured thinking, data over opinion, and the discipline to move fast with high confidence while everyone else is still warming up.
Software, end to end. Mobile and web.
From a blank file to a shipped product. Strategy, architecture, interface and build, with the clean, Apple-like simplicity of a well-tuned machine. Nothing decorative, nothing wasted.
Performance marketing that compounds.
Paid media on Meta and Google, analytics and attribution, conversion rate optimisation, funnel design and e-commerce scaling. Structured systems that turn spend into predictable, repeatable revenue.
Strategy, growth, product, execution.
Advising founders on the decisions that move the needle. Where to apply leverage, what to build next, how to scale without breaking, and how to move fast with high confidence.
Outcomes over logos. Roles are framed by what was built and what it moved.
A consumer app that makes high-conflict co-parenting safer and calmer, with secure messaging, shared scheduling and structured documentation.
A growth practice that scales e-commerce and lead-gen brands through paid media, sharp attribution and relentless conversion rate optimisation.
Hands-on advisory for founders scaling product and growth at once, focused on leverage, sequencing and execution under pressure.
Racing is a discipline of milliseconds. Brake a fraction late and the corner is gone. Hesitate and the gap closes. Every lap is a feedback loop run at speed: read the data, commit, adjust, repeat. That is exactly how I operate in business. Prepare obsessively, decide fast, stay calm when the load comes on.
I work with a small number of founders and brands at a time. Product, growth and strategy in one operator, so the plan and the build never drift apart. If you are scaling and want clarity plus pace, let us talk.
“He sees the whole system at once, the product, the funnel and the numbers, then tells you the one move that matters.”
“Calm under pressure and fast when it counts. Exactly who you want in the room when the stakes are high.”
Tell me what you are building and where you want leverage. I read every message and reply to the ones that are a strong fit.
